SEO & Successful Search Engine Marketing can
vastly improve your Search Engine Rankings and Get More Business for Your Website
"Whatever you may hear to the contrary, Good SEO is not an
SEO - Search Engine Optimisation is a
painstaking method by which websites are adapted to comply with search engine criteria. It comes down
to understanding exactly what Google and other search engines are looking for in the websites when they choose
the results to display on screen in response to a particular search phrase. As Google is the search engine of
choice for at least 75% of all web surfers, it is a continual effort for websites to comply with their
Incredibly complicated, and very secret mathematical formulae, are
involved on the part of Google. Each page on every website is analysed for content, links, tags, popularity,
average time visitors stay on the page, where they go to when they leave the page, and various other details. This
analysis allows Google to systematically choose the pages to display that are
most likely to be of benefit to the person who is searching.
|Does your website need
Q. Does your website show on the first page of results when you
search for your keywords?
If the answer is NO - then your website does need SEO
If the answer is Yes - congratulations, but are you sure that it is going to stay there? Are your
competitors sites moving up the rankings to overtake you? Are you continually updating and adapting
your website to changes in search engine criteria? Are you getting more or less visitors than you
used to? Are you even monitoring the traffic to your website and your ROI?
The simple answer is - ALL
websites need SEO!
In order to get Google to rank a particular website high up on the search
page results, various things must be done to get Google to see the website as both an extremely popular and
informative site. This is the process is called SEO and is an essential part of the search engine marketing process. Pages within the website are set to target as the
result for particular search phrases. Depending on how specific the keywords are and how well the content
matches with that particular topic, individual pages within the website rank rank for different search terms. It
is quite possible to have the home page appear relatively low on the Google rankings, but one or two main
content pages rank highly for their particular topic.
Any new website, or one that has not been performing well, will have to undergo at least
some SEO in order to be found on searches. There are some aspects of SEO that are relatively straight forward, such as improving content, title tags, image and
heading tags and improving linking within the site for increased site
As the site moves up the search engine rankings it will be
competing against well established sites that have already proved their value. In competitive niches, the
high ranking sites that appear on the first page of the search results are likely to have had some or a lot of SEO
done to them in order for them to maintain their rankings. Even with the best SEO, it can take months for the
rankings to improve, as the site has to be tested and retested to see whether visitors stay on the site or click in
and leave quickly. Search engines are constantly tweaking their systems and criteria in order to provide
the best results. so the website and the SEO must also be continually updated,
Is this all sounding too technical
and a lot of hard work?
At Success Online Search Engine
Marketing we thrive on this type of stuff (yes, we're
or call us 051 330579, to discuss how we can improve your site
rankings with our expert SEO service.
Essentially, what this means is that a small, new website does have a
chance to move up Google rankings relatively quickly if it is competing in a small marketplace, with little
competition who have not paid much attention to their SEO. However, in competitive fields, where there are big
companies with big budgets, the chances of getting onto the first page of search results are much slimmer, even
with a great deal of SEO. In these cases it is often a good idea to start by optimising the website pages
for the less common keyword searches, in an effort to get the site moved up the rankings. A good
performance wil register with the search engines and they can start moving the site up the rankings for the more
popular, competitive search terms.
True SEO will can go on for months and years, and is a constantly evolving
process to try to outrank the competition. SEO must be looked upon as a long term investment in
marketing, but is usually well worth all the time, effort and expense involved, as there are very few
other opportunities in business to reach such a large and targeted market.
Success Online Search Engine Marketing